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Martin Weitzel

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Strategy

2026-02-15

The AI Sentiment Shift: Why Your 2025 Workforce Plans Are Already Outdated

Generative AI is driving the marginal cost of software development toward zero. Not 2030, it's happening NOW. What happens when code becomes a commodity and the focus shifts from production to strategy and integration?

2026-02-06

The Comeback of Innovation Management? Why This Time Might Be Different

Innovation management failed in the 2010s — not because the idea was wrong, but because the urgency wasn't there. Now it is. What needs to change for the comeback to succeed.

2026-02-04

The Meta-Level Problem: Why Projects Suffocate in Abstractions

2026-01-15

AI Adoption in Corporations: A Guide for Corporate Developers

2025-09-20

Don't Choose What You Want—Choose Where You're the Best Choice

2025-08-06

Make or Buy? The Strategic Guide to Integrating AI Tools in Your Organization

© 2026 Martin Weitzel

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